Updated Branding For Our New Collection!

Here is the slightly updated Paper Tie Affair branding! While it is not totally different, it’s going to help my brand become more consistent and professional. You can see what our old logo and branding looked like here. As you may tell, there’s not a HUGE difference. Basically my variation logo now, used to be my main logo (with minor tweaks). And I finally have a long logo that also includes “Affair” just as big as “Paper Tie”. That’s probably the biggest difference. It was defintely needed when it came to packaging, and finally I just changed it! Another reason for this update…. We are doing weddings!! I needed that in my logo, I really did not have a tagline and you didn’t know what I did when you looked at the logo.

My colors are basically staying the same, but dropped the chalkboard and used a rich black. I think it looks nicer when printed, so that’s why I went that route. There will also be slight pinks (mainly in my social media), but needed some other color besides mint, black, and white. Not too many changes, we still look like the same company, just added a few things and dropped a few things. See below for the new logo and elements:

My website  (and social media accounts) are by no means done, I’m slowly implementing them. The only thing I’ve completed is the packaging. I tend to do WAY to many things at a single time.  I’ll be keeping this for a long long time, and stay tuned for what else is new to come!

xoxo Kenzie