DuraSeat is in the mechanical engineering valve business, and the owner, Gordon, was needing a logo and website refresh. He wanted an American color scheme, and a strong looking logo. We started with reds and blues, and added small accents to those. The stripes on the American flag are incorporated in to the “E” of DuraSeat. This brand was a bit more serious than some of my branding, but we had fun adding in interactive elements in to the website.