I always knew I enjoyed being creative, so I went to school for Graphic Design and have used that degree to begin this business. Never did I think I would hit 1,000 sales – sure I wished it, but at the early stages it was just a hobby, and it’s slowly becoming my full time job! I hit 1,000 sales and oh was I excited! Want to know how I did it? Well I don’t have a top secret answer, but I can tell you it takes hard work and dedication – read on the learn some tips and tricks that have helped me reach this milestone!
1. Have things that people want to buy
So this is a given right? That’s not always the case. You need to have products that are new, fresh, and different. I really think customization is key in the Etsy community. Because people can buy my products at Target or Homegoods, I need them to be different – which is why customized pieces are my main sales. It does take a lot more time to produce each piece, but it’s unique to the customer, and it’s not something you just picked up off the shelf. See some of my listings for good examples.
2. Create a strong brand, and add it to social media
These go hand in hand. First off you need to create a brand, which creates trust and credibility to the customer. Be sure you are on social media, and on almost every one. Lots of my sales have come from Instagram or Pinterest, and it’s always fun to see where people find your shop from. While I currently do not do much advertising and on other blogs or websites, that is something that would greatly help. Making sure you are tagging your products correctly on Etsy, but also in social media will strongly help!
3. Have a wide selection
The more products you have, the more chances you are to get found on Etsy. It’s that simple. Plus, wouldn’t you rather purchase from a shop with 100 products, versus a shop with three products? It helps to build a sense of trust with the customer. While I don’t have 100 items in my shop, as I add more products my sales increase. Another good thing to do is to make different listings for each color of products, thus creating more listings.
4. Have great customer service
This is a must! The success of your business revolves tremendously on your customer service, and on you as a person. You need to treat every sale like it’s your first. You are doing this shop for your customers, so treat them like family! Respond to messages quickly, and always be professional.
5. Take good product photos
I can’t stress this the most – take good photos! Pick a certain style and stick with it. This goes back to branding – if all your pictures are white, or brown, or black, stay as close to that as possible throughout your images. Also, be sure to take good closeups, as if they are seeing the product in person while looking at it on the screen. You need to invest in a good camera, or a good editing tool to look professional.
Do you have an Etsy shop? Have you hit 1,000 sales, or trying to? Please share your tips and tricks below in the comments!
Wow, I can’t believe it, I have made it to 500 sales! So exciting! I still remember my first sale like it was yesterday. It was Easter weekend last year, and I received an order for a printable invitation. I was jumping up and down, telling my family, seriously – I was ecstatic! After that one sale, a week went by and I didn’t get another order; I was pretty bummed. Eventually they picked up a bit more, and a bit more, and eventually to 500! Later this month I’ll be blogging about some tips that I think have helped with my sales.
I always use to look at my sales, every day just wishing for them to grow. And to be honest, for the past few months I’ve hardly looked at them, until a week ago I saw I was in the 400s, and since then I’ve been looking to cross 500. I think not obsessing over the numbers has helped, and allows me to focus on things a bit more important than numbers.
It’s people like you that have helped grow my shop and help it turn in to a reality. I’ve hit a large hick-up along the way, but that hasn’t discouraged me. In fact, it’s making me even stronger than ever before, and I’ve learned so much about myself, and about others. I’m developing many new products which will be releasing soon.
To celebrate my 500th sale with my, I’m giving FREE shipping to all domestic orders for the rest of the week. Use code YIPEE at checkout. Only those following my accounts get this deal, so you’re special to be here, and to be one of my followers! Thanks to each and every sale that has helped to reach 500, next goal is to reach 1,000 in less time than 500 took! 🙂
And don’t forget to check back for more business tips I’ll be adding to the blog.
Look at your surroundings, and you will see first hand why branding is so important. Brands are psychological, and you distinguish one from the other in an instant, or maybe choose to buy a certain shampoo just because of how it caught your eye. (That’s my problem – buying things only because they look cool!)
I really can’t stress enough how important it is to build your brand. Even more so – early branding is crucial. It helps to let people know what your business about, or what you sell. It’s a face to the world, and shows others what the company is about, but also about you as an individual. Branding for Etsy shops, blogs, or a business are all just as important as one another.
Branding is much more than just a logo or mark. While it starts with merely that, you also need to carry your brand across all media. Customers need to think of the full experience, from the moment they find your website, to receiving a package in the mail, or even the way you sign your emails. It’s really the little things of each and every thing you do that builds a brand. Basically, no matter what your customer sees, whether it’s a business card or finding you on Facebook, they should be able to tell instantly that you are the same company.
It is crucial to set yourself apart from the competition. There are so many other products and companies out there, so how do you stand apart? Get great branding of course! So how is your branding? Is it letting customers know what to expect? Is it generating referrals? Is it connecting to your customers? The best branding is built on all of those strong ideas.
If you are looking to revamp your current branding, or maybe starting a brand new company, I’d love to help you get in the world, and in the eye’s of customers! Contact me for a consultation, or check out some of the brands I have helped!
I’ve been so busy with the holidays lately, it’s been wonderful! I really never expected what the holidays would be like, since this is my first holiday season to own a shop. So I wanted to give you some last minute tips on keeping up with the holiday rush, from one new Etsy seller to another! A few of these things I’ve learned in the past few weeks, and I few I realized I should have done. So whether this helps you this year, or a different season, all these tips will come in handy.
1. Prepare your packaging
Being prepared for all of those packages your sending off is a huge deal. Since I had no clue what I’d be selling, I didn’t make quite enough tags, or cut enough ribbon. But finally one day I did sit down and make big piles of tags, stickers, and all the rest of the goods. It really makes the wrapping and packaging go ALOT faster!
2. Get off your phone!
This is a big problem of mine, I stop and check Instagram, or read up on my favorite blogs, and then I’ve waster a good 30 minutes! I’ve started putting my phone on the other side of the desk. That way when I get a small alert I don’t see it, and I’m able to work on things that really matter – like packaging your orders!
3. Be Well Stocked
This one is a bit tricky for me, as pretty much all my orders at custom. There is really no way to be stocked, but I can say, be sure you have plenty of paper, envelopes, or any other materials you use. I can honestly say, one order was delayed being sent, as I was waiting for a specific paper to come – luckily it came the next day!
4. Clean Your workspace
Your desk, or shipping area need to be clean and set up to help you work your fastest. Keeping tools where you need them, and knowing where they are will tremendously help when printing and packaging orders.
We can only do our best for this crazy holiday season. Especially if you don’t know how successful you will be. Yep, that’s what I ran in to. It’s a GREAT problem to have too! 🙂 So get those orders out, and eat some candy canes to get through this season!